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 College Dropout

By Jay Sampson  

 

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Kanye West

Kanye West truly understands the value of life. It was in October of 2002 that his life was nearly taken from him while driving back to his hotel late one night after a Los Angeles recording session. The acclaimed producer and burgeoning rapper was involved in a devastating, near fatal car accident in which he sustained injuries that left his jaw fractured in three places. News reports of the accident quickly spread and the disturbing image of his bloated, severely bruised visage laid up in a hospital bed became indelibly ingrained in the conscience of a shocked rap nation.

"I have flashbacks of what happened everyday" Kanye confesses. "And anytime I hear about any accident my heart sinks in and I just thank God that I'm still here. That steering wheel could have been two inches further out, and that would have been it. You find out how short life is an how blessed you are to be here."

But a remarkable thing happened in the immediate aftermath of this tragedy. Kanye used the accident as inspiration for one of the most arresting and triumphant creative statements rap music has ever seen. Just weeks after skirting death, and with his jaw still literally wired shut, he recorded "Through the Wire," a pointed and personal account of the events that resonates with uncanny wit and raw emotion.

Very simply, the song marks the emergence of hip hop's most important new voice. Rap music's storied history has seen several artists play the dual roles of word wielder on the mic and trackmaster behind the boards. But if many have gained notoriety for their double duty activities, only a few have exerted a profound impact on the direction of the music overall. Add to the latter Kanye West. With his highly anticipated debut LP for Roc-A-Fella Records, The College Dropout, acclaimed aural architect West not only produces, writes and performs his own music and lyrics, but presents himself as a thoroughly well rounded artist with a purpose and musical vision all his own.

"In hip hop people always have pre-conceived ideas about you when you're a producer who also rhymes," explains the 26 year old maestro. "But one of the main things I wanna stress is that Stevie Wonder produced his own music. Prince produced his own music. Tyrone Davis and Bobby Womac - all these different people. And you don't even think about the fact that they created their own songs. So I don't see what I do as being any different."

Widely known as the sonic visionary behind such hits as Jay-Z's "Izzo (H.O.V.A.)," "Girls Girls Girls," "The Takeover," and "03 Bonnie & Clyde," Beanie Sigel's "The Truth," Scarface's "Guess Who's Back," and Talib Kweli's "Get By," amongst many others, Chicago-bred West is undoubtedly one of most talented and accomplished young producers to have emerged in recent years.

After beginning his career co-producing songs for Mase's Harlem World, and the Madd Rapper, West caught his big break when his work attracted the attention of decision-makers at Roc-A-Fella Records, who lauded his soulful approach to hip hop production. West-helmed hits frequently rely on vintage R&B samples ingeniously reconfigured for today's digital low end theories. First fully showcased on Jigga's 2001 classic, The Blueprint, Kanye's signature style has since rejuvenated the sound of rap music as a whole injecting warmth and melodic savvy where cold keyboards previously dominated and spawned a host of imitators.

Indeed, the soul that informs Kanye's tracks reaches another level on his own material. Unbeknownst to those who may only be familiar with him via his boardsmanship, Kanye has rhymed avidly since his Chi-town days. So when Roc co-founder Damon Dash heard a demo of Kanye's solo songs in 2002, the young producer immediately joined to the label's stable of artists. Having achieved his professional success sans a university diploma (he dropped out of art school in Chicago after one year), Kanye explains the meaning of the album's title as "just saying set your own goals in life. Don't let anyone dictate to you what you need to do to be."

For a rap audience continually weaned on thug threats and ice worship, College Dropout, contrary to its title, provides an educational reminder of what it means to be compelling and human in hip hop. As one of a precious few rappers with actually something to say in his songs, Kanye is fully aware that his beats provide the best conduit to absorbing his not-so-trendy content. "The best thing about the fact that I did beats is I can make the perfect plateaus for me to present information over. I make music that'll catch people's ear automatically. Then when they hear what I'm saying they go, "Oh shit, he saying some shit right there."

And even this collegiate dropout admits that as a vocalist he's learned some valuable lessons of his own while punching the clock at the Roc.

"It's like if you wanna rap like Jay, it's hard to rap like Jay and not rap about what Jay is rapping about," says Kanye. "So what I did is incorporate all these different forms of rap together - like I'll use old school patterns, I come up with new patterns in my head every day. Once I found out exactly how to rap about drugs and exactly how to rap about say no to drugs," I knew that I could fill the exact medium between that. My persona is that I'm the regular person. Just think about whatever you've been through in the past week, and I have a song about that on my album."

In essence, Kanye West's music has arrived not just for the sake of defying expectations, but to express the truisms of every day life as no one in hip-hop has done before.

"In music and society people tell you to pick a side," Kanye concludes. Are you mainstream or underground? Do you rhyme about nice cars, or about riding the train? Are you ignorant or do you know something about history? But I'm a person who I can do all these different things. It's like everybody is taking that fork in the road. They don't see the rainbow in the middle. And I'm about to ride that. I'm the prism. And my music comes out in colors."

 

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