COMEDIAN J. ANTHONY BROWN
GETS SERIOUS ABOUT DIABETES WITH
dLifeTV
A NEW TALK SHOW TO PREMIERE MARCH 20

J. Anthony Brown is one of 2.8 million African Americans living with diabetes. As co-host of the first weekly diabetes talk show, dLifeTV, debuting March 20 at 7:00PM Eastern / 4:00PM Pacific on CNBC, funnyman Brown will get serious about diabetes, a topic close to his heart. dLifeTV is produced by dLife - For Your Diabetes Life.

With a fan base of over eight million listeners from his daily duty as co-host of the Tom Joyner Morning Show, audiences are more than familiar with Brown’s gut busting jokes, hilarious song parodies and good-humored antics. While still incorporating his uncanny sense of humor into a topic that greatly impacts the Black community, Brown will have now a unique opportunity to entertain while educating.

“I have kept it no secret that I suffer from what Black Americans used to call ‘the sugar’! Diabetes is no laughing matter. But humor is a wonderful tool to use when educating and informing. To be a part of dlifeTV is such an honor. I get to join fellow celebrities Mother Love, and Miss America 1999 Nicole Johnson Baker, actor Jim Turner, and Olympic champion swimmer Gary Hall, Jr. as we help our audience better manage their disease. And the funny thing is – we all have diabetes and that’s no joke!”

dLifeTV will also feature guests from the world of entertainment, sports, healthcare, fitness, food and nutrition, and everyday life who have something ­ from advice to inspiration ­ to offer the diabetes community. Guests on the first six episodes include heavyweight champion Joe Frazier; Pittsburgh Steelers guard, #73, Kendall Simmons; B.B. King; rap artist Phife of A Tribe Called Quest; Joslin medalists; and many others. All share their experiences and/or expertise about how to better manage diabetes for a fuller life. Emmy Award winner Erik Sorenson, former president of MSNBC, is one of dLifeTV’s executive producers.

dLifeTV represents one facet of the dLife media outreach. The comprehensive consumer website www.dLife.com ­ to become the largest independent diabetes site on the Internet ­ has already gone live with its initial release. dLife.com serves as a total diabetes hub, featuring the latest information and exclusive content about the condition from many of the top experts in the world. Topics include diagnosis, research, lifestyle, and diabetes treatment and management information. The website also offers tips on health, fitness, and nutrition.

On March 1, dLife also launched dLifeRadio, which produces “The dLife Diabetes Minute” with Dr. Bob Arnot ­ 60-second vignettes featuring diabetes facts and tips, airing on more than 400 stations around the nation. The other dLife media outlet is dLifeConnect, a direct mail newsletter connecting more than 2.5 million people who are actively managing their disease with helpful information, products, and services.

For more information about dLifeTV, other dLife media and living well with diabetes, visit www.dLife.com