|
|
| Hip
Hop Immortals |
Thursday Feb.12, 2004 the Pacific Design Center in West
Hollywood, CA was bursting at the seams with Hip-Hop alums,
industry movers ‘n’ shakers, and various media outlets. They
were gathered for the highly
anticipated Los Angeles premiere of Hip Hop Immortals We Got Your Kids.
Echoing
Soundz, Inc. coordinated the star-studded event, which was
sponsored by GQ, Hennessy, Image Entertainment, and Sock Bandit
Productions in conjunction with the Jam Master Jay Foundation for
Music.
The film, narrated by Bonz Malone one of its creators and
writers, utilized an all-star cast of past and present rhyme
slayers and industry veterans to tell the “real”
story behind the music. Hip-Hop
legends and cast members Rakim,
Steve Rifkin, Kid
Capri, MC Lyte, Busta Rhymes, Lil’
Kim, Fat Joe, Eve and Jermaine
Dupri explore the evolution of the social, political and
economic ramifications of Hip-Hop and how corporate has America
bought into this phenomenon.
Each of these seasoned veterans has played a special part in
not only the expansion of Hip Hop into a major form of music but
also in making Hip Hop a way of life. They each use their unique
experiences to help expose the corruption, kidnapping, and
dictatorship tactics that corporate America has been using to suck
the culture for all it’s worth. “It’s
time we took this in the direction it should be going” says
Rakim.
Hip Hop royalty MC Lyte, Special Ed, The Pharcyde, Mr.
Cartoon, Kel, Yuck Mouth, C-Bo, MC Eiht, Groovy Lou, Benzino, and
Mopreme Shakur and many others came out to show their love and
support for the docu-film. Stetasonic
member and musical supervisor for the film, Daddy-O comments
“It’s a beautiful thing to pay tribute to where the music
comes from and to show the progression of music to this point”.
West Coast repper and Booyah tribe member Cobra also
expressed his sentiments. “It
feels wonderful to be apart of something that’s voicing
something from the gutter. Booyah tribe… we’ve been in the
hood for days and to be apart of it is a moment of truth.”
This film is a product of intense love for the culture, and
also features cultural architects of all kinds, from graffiti
pioneer James TOP to fashion powerhouses like Karl Kani, FUBU,
Enyce and Ecko Ultd. We Got Your Kids looks to not only set
the bar for future Hip-Hop films in terms of content, but also to
challenge norms of how a film of this genre should look and feel.
"This film is not about the music; it’s about the
connections between Beats, Sneakers, Jewelry, Girls &
Money," states Malone.
Hip Hop Immortals We Got Your Kids comes on the heels of
Sock Bandit Production’s wildly successful coffee table book,
Hip Hop Immortals. The first hardcover volume of the series was a
runaway hit, creating worldwide demand for the recently released
soft cover "The Remix".
Partial cast listing: Bonz Malone, Black Rob, Bone Crusher, Bone
Thugs-N- Harmoney, Busta Rhymes, Busy Bee, Black Eyed Peas, Brett
Ratner, Benny Boom, Big Boy, Cam'ron, Cypress Hill, Coolio, C-BO,
Common, Chubb Rock, Daddy O, De La Soul, Digital Underground,
Dilated Peoples, DJ Cash Money, DJ Jazzy Jeff, DJ Scratch, Dres,
Enyce, Ernie Paniccioli, Estevan Oriol, Everlast, Erick Sermon,
Eve, Eightball, Fabolous, Fat Joe, Fat Man Scoop, Flavor Flav,
Fubu, Gang Starr, Game, Ginuwine, India, Jadakiss, Jermaine
O’neal, James Top, Jam Master Jay, Joe Budden, Jermaine Dupri,
Kool G Rap, Killer Mike, Kid Capri, L.A. Reid, LaToya Jackson,
Lexington Steele, Lil' Kim, Lil' Cease, Bow Wow, Little X,
Marc Ecko, Marley Marl, Marc Ronson, Mc Serch, Grand Master Melle
Mel, Mos Def, Mister Cartoon, Nate Dogg, Pastor Troy, Pete Rock,
Pat O' Brien, Redman, Rakim, Ruff Ryders, Schoolly D, Snoop Dogg,
Sen Dog, Steven Rifkind, Tera Patrick, Treach, Tyson Beckford,
Warren G, Warren Sapp, Wyclef Jean, Xzibit, Young Chris.
After the premiere, everyone got their drink and eat on to
the sounds of New York’s notorious DJ Goldfinger and even got a
chance to display their tagging skills for a one-of-a kind piece
of art that will be auctioned off and benefit the JMJ Foundation.
Pretty intense stuff, and the audience loved it. Now that’s
what’s up!
ABOUT SOCK BANDIT PRODUCTIONS
Sock Bandit Productions is a full service entertainment company
operating in the fields of publishing, film, photography and
talent. Setting a new precedent, Sock Bandit is fueled by the
belief that a culture can only be documented by those who live
within it. Sock Bandit Productions has made its name on projects
that represent a complete understanding of the subject matter.
Talent is chosen based not only on ability but also passion for
the topic. An unparalleled enthusiasm for the work and a
willingness to step beyond the normal means of production are some
of the things that set Sock Bandit Productions apart. Since its
inception, Sock Bandit Productions has been driven by an internal
think tank assembled from some of the most sought-after idea-men
in the game. Calling on this celebrated in-house team, as well as
world-class affiliates in all media, Sock Bandit Productions can
be relied on to add something new to every
project.
|
